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  • Writer's pictureMaïté Verhoeven

The 5 habits to boost your marketing creativity

Updated: Jan 31

Do you really want to become a creative marketer? So go ahead, dare to be different. and start thinking outside the box.

Creativity is not acquired overnight. Yet, regularly, we see the results of exceptional creative work from good marketing agencies.

But what is the difference between an average marketer and a highly creative marketer?

My answer: the ability to adopt certain habits to get your marketing creativity off the ground.

Habit n°1: Demonstrate curiosity and a spirit of exploration

Creativity is a habit. And habits are created through repetition. So the more often you do something, the more automatic it becomes. If you want to become a creative marketer, you need to practice the art of creativity every day.

To develop your creative muscles, I therefore recommend taking 15 minutes a day to do something that makes you feel like an artist: try finding a new pattern in the clouds, create your own pet, collect soda cans and build something with them. For the more traditional among you, drawing, playing music or writing also works ;-)

It doesn't matter whether the result is good or bad; what matters is that it's something you enjoy doing and that gives your brain a chance to flex its creative muscles.

The most important thing is to be curious about everything around you - from the perspectives of others to new technologies and trends - so that you are ready to seize unexpected opportunities that arise.

Habit n°2: Cultivate a varied network

Having a diverse professional network allows you to stay on the lookout for new trends. When you are exposed to different points of view, you are better able to think outside the box and find creative solutions to complex problems.

Diversity in your network can include various elements:

  • Geographic diversity: Different regions offer different opportunities and challenges. For example, if you are in Belgium or France (in Europe in general), it is important to know what is happening in the United States or Asia, because these regions are the source of many new trends and technologies in marketing matter.

  • Diversity of sectors: Having contacts in different sectors allows you to keep up to date with trends and developments in these sectors. You can also learn from each other by sharing best practices and lessons learned.

  • Diversity in skill levels: If all of your contacts have the same skill level (e.g., junior), they won't be able to share as much with you as contacts with lower skill levels are more varied (for example, experts or seniors).

Habit n°3: Mindfulness unleashes your creativity

The idea of taking more hallucinogenic substances to take off mentally is neither obligatory nor, personally, really appealing. But, I reassure you, it is not necessary to come to that ;-).

Mindfulness is like meditation on steroids. Basically, it's like sitting and watching paint dry, except the paint doesn't actually dry! You know when you sit down to meditate and 10 minutes later you say to yourself, "What the hell am I doing?"

Meditation teaches you to be present in the moment, not to get carried away by your thoughts or opinions about the past or the future.

This practice is essential to any form of creativity, because it allows you to see things from new perspectives and find hidden connections between seemingly unrelated concepts.

Habit n°4: Read fiction books

Read a lot of fiction. No information, no reports, no slides. Fiction. This may sound like funny advice, but there is a strong business logic to reading more fiction.

Indeed, fiction helps you to develop empathy. It also helps you explore different points of view, which can help you understand your customers and markets better.

Be open-minded when reading novels: don't be too quick to judge a character or situation based on your own experience or knowledge. Instead, try to see things from their point of view. You will then be able to use your imagination more freely to create new ideas for your marketing campaigns.

For the record, David Ogilvy, a legendary figure in advertising and copywriting, was an avid reader of fiction, particularly novels by authors such as Charles Dickens, Jane Austen and F .Scott Fitzgerald. He believed that reading novels helped him develop his imagination and sense of humor. Inspiring, isn't it?

Habit n°5: Continuously learn and adapt

Marketers who have this habit are like children on Christmas morning. They often carry around a dozen new toys with them, wondering which one to play with first! What a nice feeling! Yes, I admit, I am one of those children 😊.

Being and remaining creative also involves constantly learning new things, regularly adapting our working methods and exploring new ways of solving problems. We never stop learning as we are creative. Not only to perfect our knowledge and skills, but also to develop by taking on new challenges.

Here, neither fear nor ego hinders innovation.


Whether you're a high-level executive with decades of experience or a recent marketing graduate looking to get your foot in the door, creativity is one of the most important traits you can have. own.

If you want to be truly creative, take a broader, more expansive view of the world around you. Connect with people in a new way. Experiment more often and exceed the norms of traditional marketing.

There's nothing wrong with using tried and tested marketing techniques, but if you want to consistently produce new and innovative content, across a variety of different touchpoints, my advice is to take an 'advanced' approach. exterior" as much as possible.

"Creativity is simply about connecting things together. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. After a while, it seemed obvious to them. This is because they were able to connect the experiences they had and synthesize new things. Steve Jobs, Wired Magazine, 1996

No, dear reader, marketing creativity is not the result of chance👩‍🎨.

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